( intel )

Some brands just mean more and The Dead Rabbit is one of those brands. It’s a bar that changed the game. A bar that takes everything great about Irish hospitality - its warmth, its wit, its deep-rooted storytelling - and sets a new standard on the world stage. It’s a brand that never settles, always evolves, and makes people feel something.
That’s why this partnership matters. It really matters.
We’re beyond excited to announce that Allies Creative Studio has been appointed as The Dead Rabbit’s new creative partner. Our job? To honour what makes it special, push its creative identity forward, and make sure every touchpoint feels as alive as the bar does itself.

Emma Hetherington, Co-Founder of Allies Creative Studio said, “Working with The Dead Rabbit feels like coming home and it means the world to me. This isn’t just another project, it’s personal. I’ve seen first hand how committed they are to showcasing Ireland's talent, and that’s something I’m deeply proud to be part of. The team is incredible, and the brand’s energy never stops inspiring me. Getting to partner with them is an absolute honour.”
Kevin McCaul, Co-Founder of Allies Creative Studio added, "The Dead Rabbit boasts an iconic brand, a distinct personality, and vast potential. We're beyond thrilled to be partnering with them and excited to introduce new ideas that will elevate a brand loved by so many people around the world. On a personal level, as someone who is proudly Irish (and loves Irish coffee), this partnership means even more”
Grainne O’Neill, Director of Strategy for The Dead Rabbit Group said “We’re excited to partner with Allies and look forward to seeing how their talent and vision will bring something truly special to our spaces. Their expertise will enhance the experience for our guests in a way that only great design can.”

We are incredibly excited to collaborate with the entire team at The Dead Rabbit, alongside a host of talented creatives who share a passion for ensuring that creativity remains at the heart of The Dead Rabbit experience.